A new product launched by LELO, a Swedish intimacy company has been dubbed “the Apple of the pleasure product industry,” HEX condoms represent one of the first major advances in condom technology since the reservoir tip was added almost 70 years ago.
LELO engineers spent seven years developing their new condom, driven by one crucial discovery: it didn’t require new materials but an upgraded structure.
“The challenge was to make something radically different with a material already approved for condom use," Filip Sedec, LELO founder and inventor of LELO HEX, told Mashable. "We did this because people need to be having great, safe sex today, not ten years from now.”
Why hexagons? It turns out this six-sided shape is among the most durable under pressure and seep-resistant, as represented in nature.
“There’s a reason why honeycombs are the shape they are, and why snake scales move the way they do. It’s because hexagons are strong, symmetrical, and tessellate perfectly," Sedec explained. "They’re one of nature’s go-to shapes for anything needing to be at once lightweight, and incredibly strong. That’s why the structure of Graphene – the thinnest, strongest material we know of today is ... you guessed it, hexagonal.”
Unlike others on the market, HEX condoms feature a honeycomb hexagonal lattice. Each HEX condom integrates 350 small hexagons through its latex surface, resulting in effective performance.
The extremely thin hexagonal panels also flex and mold to the wearer. It's more forgiving of friction and stress, preventing the latex from tearing, LELO claims. Even when repeatedly poked with a needle, the taut HEX doesn’t rip.
The hexagonal ridge is on the inside of the condom is a big reason why the condom is less flimsy — it acts like a tire on water, gripping and flexing with the penis. The poked hole stays within the hexagonal cell and doesn’t rip the entire latex condom.